BREAKTHROUGH THINKING provides the key skills that business and marketing professionals need to hone their creative thinking. It includes interactive teaching tools and exercises that will help readers strengthen their creativity and learn how to apply creative concepts and strategies to their business environments. This book will enable readers to empower their creative process and generate innovative ideas and solutions needed in a growing economy.
ABOUT THE AUTHOR
Thomas Vogel is an Associate Professor of Marketing Communication at Emerson College, where he directs the master program in Global Marketing Communication and Advertising.
He is also a founding Partner of MEDIAMAN, a digital marketing communication agency headquartered in Germany, with offices in Boston, USA and Shanghai, China.
Thomas specializes in creativity and creative thinking, strategic communication, experience design and branding on the Internet. Formerly a Professor of Media Design at the Department of Media Management at the University of Applied Sciences Wiesbaden, Germany, he now teaches courses in creativity, problem solving, creative thinking and visual communication.
Breakthrough Thinking includes exclusive insights from leading creative executives and industry professionals:
Johnny Vulkan, Anomaly; Andrew Deitchman, Mother NY; David Droga, Droga5; Michael Lebowitz, Big Spaceship; Rob Schwartz TBWA\Chiat\Day; Susan Credle, Leo Burnett; Rich Silverstein & Margaret Johnson, Goodby, Silverstein and Partners; Roger Hurni, Off Madison Avenue; Marshall Ross, Cramer Krasselt, Tom Moudry, Martin Williams; and 30 more great minds.